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Our Leadership

Roopam Asthana

CEO and the Whole Time Director

Roopam Asthana

CEO and Whole Time Director

Mr. Roopam Asthana is the CEO and the Whole Time Director of Liberty Videocon General Insurance Co. Ltd.

He was the founding employee of the company and has played a pivotal role in the formation of the joint venture, along with the licensing of the company, from the very beginning. With an experience that spans over 25 years, he has worked as the Chief Executive Officer for the SBI Cards and Payment Services Pvt. Ltd. and GE Capital Business Process Management Services Pvt. Ltd.

He has garnered immense experience in the introduction of transformational financial strategies and high-growth consumer financial services, through well thought out and planned progressions of practices. He has also worked across various banking assignments in India and USA; spanning verticals like Financial Control, Credit Cards, NRI Banking, Strategic Planning, Corporate Banking, as well as Consumer Banking.

With a rich background of experience, he brought to Liberty Videocon General Insurance, the aim to build lasting relationships with customers as well as stakeholders, remaining grounded in the values, while at the same time moving forth with innovative strategies and technologies.

Pankaj Arora

President of Personal Lines, Bancassurance & Affinity & Marketing

Pankaj Arora

President of Personal Lines, Bancassurance & Affinity & Marketing

Mr. Pankaj Arora is the President of Personal Lines, Bancassurance & Affinity & Marketing at Liberty Videocon General Insurance Co. Ltd.

Prior to joining Liberty Videocon General Insurance in 2011, he was the Senior Vice President and Business Head Retail at SMC Insurance Brokers; where he proved his mettle by building a strong and sustainable distribution business, pan India.

Pankaj has amassed an experience in retail distribution across various geographies and verticals, of over 18 years. He has launched numerous SBUs and financial product divisions in the insurance sector and is credited with their successful fruition. Right now, at Liberty Videocon, he is the one responsible for the company's personal lines business, which includes agency, retail broking, motor dealer, OEM alliances, strategic partnerships, health vertical, online verticals, and studying the emerging markets. He is the key person in charge when it comes to the marketing and the communication held by the company.

His other responsibilities include strategizing about and handling the retail distribution of various channels including e-commerce, agency, health, motor, travel, as well as rural. Pankaj also holds the main responsibilities of building the company's branch network across the country.

n the last one decade, Pankaj has held leadership positions at a zonal and a national level in the insurance, broking, and distribution sectors.

Puneet Pasricha

President - Institutional Business & Corporate Strategy

Puneet Pasricha

President - Institutional Business & Corporate Strategy

Mr. Puneet Pasricha is the President - Institutional Business & Corporate Strategy of Liberty Videocon General Insurance Co. Ltd.

He joined Liberty Mutual Insurance in 2004 in the Corporate Development Program, and since 2006, his primary responsibility has been to look at the India entry strategy for Liberty Mutual. He was the first person on ground to set up the operations in India. Instrumental in setting up the joint venture of Liberty Videocon General Insurance Co. Ltd., Puneet is the key contact person to build and manage relationships with joint venture partners and the IRDAI.

With over 17 years of experience in setting up New Businesses, Strategy & Business Planning, Mergers & Acquisition, Operations Management & Excellence and Execution, he has a proven ability to develop new functions and operations from the ground up, and to create new processes & systems with consistent service delivery. Across his assignments in the US and India, Puneet has demonstrated a deft ability to identify talent and manage people by being versatile in his approach, and promoting a positive, result oriented and high energy work environment.

He has also played a key role in setting up the Operations & Customer Experience verticals. In 2013, Puneet was selected to participate in Liberty Mutual's Executive Development Program, recognizing him as one of the key talents in the Liberty Mutual Group.

As the Head of Corporate Strategy, Puneet currently leads the Institutional Business P&L, and has been entrusted with executing high priority strategic and operational initiatives and advising on the strategic direction of the company.

Balaji Cuddapah

President of Underwriting & Claims

Balaji Cuddapah

President of Underwriting & Claims

Mr. Balaji Cuddapah is the President of Underwriting & Claims at the Liberty Videocon General Insurance Co. Ltd.

Balaji joined Liberty Videocon General Insurance as one of the founding members, involved in the initial setting up of the company, and while he was closely involved in the licensing, business plan development, product filing, and establishment of operating policies & processes for the company in the beginning; his responsibilities have now expanded to include underwriting, claims, product development, reinsurance, risk engineering, and actuarial functions at Liberty Videocon General Insurance Company Ltd.

He has an experience spanning over 28 years in the general insurance sector, where prior to Liberty Videocon General Insurance, he was the Senior Vice President at Bharti Axa General Insurance for risk engineering and commercial lines, as well as being the construction practice leader and chief underwriter for the company.

Balaji is a richly experienced General Insurance Professional with a rather multi-faceted experience in leadership roles across a number of sectors of insurance, including Underwriting, Reinsurance, Risk Engineering, Claims Management, Product Development, Sales, and Business Development.

Jayesh Sampat

President of Human Resources, Business Operations, and Customer Experience

Jayesh Sampat

President of Human Resources, Business Operations, and Customer Experience

Mr. Jayesh Sampat has been the President of Human Resources, Business Operations, and Customer Experience at the Liberty Videocon General insurance Co. Ltd., since the inception of the company.

He has held various HR leadership roles in his career spanning more than 20 years, covering various geographies and a wide gamut of HR functions. He has held positions in the banking and financial sector in India and has an expertise in functions like HR operations, employee relations, total employee remuneration & rewards, learning & development, performance management, talent management, integration management, organization capability & effectiveness, talent sourcing, and HR branding.

An exposure as diverse as this has offered Jayesh the opportunity and the ability to partner and engage business leadership teams in his HR strategy management.

At Liberty Videocon, he is looked upon as the agent of transformation, a fact that is championed in the building of a strength based culture and in shaping the people processes in such a way as to support the building of the organization and sustained business growth.

His areas of expertise include human resources strategy, organizational development & effectiveness, and leadership development & talent management; which he employs well in his responsibilities at Liberty Videocon General Insurance.

S. Venkatesh

Chief Financial Officer

S. Venkatesh

Chief Financial Officer

Mr. S. Venkatesh is the Chief Financial Officer of Liberty Videocon General Insurance Co. Ltd.

He is a Fellow of Insurance Institute of India as well as an associate member of the Institute of Chartered Accountants of India. Venkatesh is also an associate member of the Institute of Company Secretaries of India; and till date has an experience of more than 20 years in the banking, financial services, and insurance sector.

With over a decade spent in the insurance sector, his rich experience has earned him the position of being a storehouse of financial knowledge and expertise.

While Venkatesh began his career with The New India Assurance Co. Ltd., he has held a number of senior management positions throughout his career. He has had a very comprehensive exposure a number of related verticals that include to internal control, risk management processes, information technology, company secretarial, legal, audit, accounts, and finance.

Sriram Naganathan

President of Information Technology and Digital Initiatives

Sriram Naganathan

President of Information Technology and Digital Initiatives

Mr. Sriram Naganathan is the President of Information Technology and Digital Initiatives at Liberty Videocon General Insurance Co. Ltd.

He joined Liberty Videocon General Insurance on its core team and was involved in almost everything from the regulatory approval process for getting the operations license for Liberty Videocon, right up to formulating the detailed processes for the company, across all functions.

As this was a grounds up development, Sriram also drove the IT strategy development for the company in line with the recommendations. This was followed by the selection of the appropriate technologies, identification of the implementation partners, finalizing of the architecture and the design, the implementation of various applications and the rolling out to production for the launch of the business, all in a time frame of only 18 months.

With an experience close to 20 years, he has also led several teams to accolades at the Best IT Implementation Awards from leading forums and magazines in the last few years. For the three consecutive years, 2008 to 2011, Sriram has been honored with the CIO 100 award.

His experience includes a varied exposure to project management, program, solution implementation, enterprise architecture, IT strategy, business process improvements, and management consulting.

Latest News

Firm launches new product

Asian Age, Thursday, March 17, 2016

Liberty Videocon General Insurance Company on Wednesday announced the launch of its health insurance ...

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